Engineering in Motion (EIM), an increasingly successful organisation behind three educational initiatives, F1 in Schools STEM Challenge, Land Rover 4x4 in Schools Technology Challenge and Jaguar Primary School Challenge, has become a member of the Motorsport Industry Association (MIA). 

The MIA is recognised as the world’s leading trade association for the motorsport and high performance engineering sectors, globally representing the specialised needs of its members. It offers members business development opportunities, networking events, political sector representation, careers advice and assistance and education courses.

EIM is a not-for-profit organisation totally committed to providing exciting yet challenging educational experiences through the magnetic appeal of Formula One, motorsport and automotive engineering. Engineering in Motion runs innovative educational STEM (Science, Technology, Engineering and Maths) projects with an aim to engage and encourage students to continue studying STEM subjects at apprentice, further and higher education.  EIM projects are exciting international and national competitions, which currently engage with 5 – 19 years old from primary and secondary school pupils in 45 countries.

Andrew Denford, Founder and Chairman, Engineering in Motion, says of joining the MIA, “EIM has established a portfolio of educational initiatives that are entrenched in motorsport and engineering, with the challenges designed to identify and nurture young engineering talent. The increasing numbers of EIM ‘alumni’ securing placements and employment within the motorsport and automotive sectors is testament to the success of our programmes. Becoming a member of the MIA is a natural progression for the organisation. We have identified opportunities for companies in the sector to engage with us to mutual benefit and believe the opportunity to network with them through the MIA is a fitting platform to promote and expand our business. We also offer the MIA members unique access to young engineering talent with a passion for the motorsport and automotive industries.”

Chris Aylett, CEO, The MIA, adds, ““I am delighted that the well-recognised and successful F1 in Schools has joined the MIA. We are looking forward to helping this excellent educational initiative, which links motorsport to STEM subjects, expand its activities in the future. It has encouraged many young people to choose a career in engineering and this benefits the whole of the UK.”

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